Writer, speaker, author and storyteller Lindsey Dawson Auckland New Zealand Writer, speaker, author and storyteller Lindsey Dawson Auckland New Zealand
 

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Client feedback

"Thanks for your lovely, smart, unbullshit presentation at the Art of Successful Publishing seminar. it was good to hear you talk of the joy of writing and words, and the pleasure that finding and using exactly the right word can give to our communication. "
- Catherine Smith, Spacesmiths Ltd

"Your pitch was just the perfect mix of entertainment, information and lunch fare."
- Karen Ross, chief executive, NZ Book Council

"We were delighted you were able to be guest speaker. Your presentation certainly enhanced our summer graduation ceremony. You managed to hit exactly the right note and this was obviously very much appreciated by the graduands."
- Dr John Webster, president and chief executive, Unitec New Zealand

“We greatly appreciated your presentation and professionalism at our recent conference. Not only were we delighted with the final result but we were very impressed with your positive attitude throughout. Your offering to meet with us before the event as well as separate meetings with our IT specialist and gaining feedback from another business manager was impressive to say the least. We received excellent feedback from your presentation.” – Karen Healy, GMAC Financial Services.

 

Lindsey Dawson Speaking

Editor and author Lindsey Dawson offers lively and inspiring presentations for seminars or conferences.

Two hot topics

1. ‘Words that Really Work - Messages Made Easy'

2. ‘Wise Up to the Boomers - Loved, Loathed and Loaded'


Words That Really Work

Words have to shine these days if they're going to be effective. The need is not just for them to stand out from the crowd. You may also want them to influence decision makers, touch hearts, change lives or even sway nations. So how well are you employing their power and potential?

In everything we do, words are worth getting right. But so often we treat them with contempt. We're lazy with punctuation, mis-spell even common words and mangle their meanings. And with thousands of words to choose from, we still fall back on stale old ways of saying things.

No one who creates messages of any sort can afford to be sloppy in today's word-drenched world. Words can't be foggy, because no one's got time to spare. And they have to be authentic, ringing with the truth of what you stand for. Readers and TV viewers know bullshit when they see it. All of us are looking for honesty.

With humour and authority, word-whiz Lindsey demonstrates what works and what doesn't, raising laughs with clunkers and spotlighting great moments – drawing inspiration from sources old and new and as disparate as Winston Churchill and Mae West.

Who would benefit from hearing her? Marketing, advertising and public relations people, copy writers, newsletter editors, website creators, report writers – anyone, in fact, who needs to communicate with others and wants to be inspired to enjoy their wordcraft more.

For more information , contact Lindsey at lindseyoutloud@xtra.co.nz or on 021 159 9309.



Wise Up to the Boomers – loved, loathed and loaded

Born in the fertility surge that followed World War II, the Baby Boom generation is going grey and the marketing focus has switched to Gen X and Y and even younger citizens. Accepted wisdom says youth is where the money is, and that boomers, now the new ‘wrinklies', are set in their habits, no longer influential, good only for the drift into retirement. Right? Wrong.

Lindsey Dawson has spent a year interviewing scores of men and women, aged from 40 to 60, about their lives. She's written a book about that juicy and vital passage, called Wise up: How to Be Fearless and Fulfilled in Midlife (published by Random House).

Plenty , a lifestyle magazineIn defining the boomers for you, she won't give you screeds of statistics and pie charts. She will give you what she has learnt from both men and women – their worries and strengths, triumphs and desires. Above all, their intention to live well for a long time yet, in all senses of the word.

You want to know what middle-aged means? Lindsey, who's lived through the boomer years herself, knows it well. With many years of magazine-editing experience (including currently producing Plenty , a lifestyle magazine for Hanover Group clients) she has long plumbed New Zealanders' needs and wants.

So if you think that older people are a spent force, think again. You might be surprised. Smart, experienced, vital, well-heeled (and, yes, even sexy) they are a generation you still can't afford to ignore.

Who would benefit from hearing her? Marketing, advertising and brand-management executives, anyone offering products and services to the public - anyone, in fact, who wants to know mature people better in human terms, not just statistical ones.

For more information, contact Lindsey at lindseyoutloud@xtra.co.nz or on +64 21 159 9309.